Shopify + QBP
Connect Quality Bicycle Products to your Shopify store
Sync Quality Bicycle Products' 50,000+ SKU catalog into your Shopify store with automated product imports, inventory updates, and order management.
Request ConsultationAbout Quality Bicycle Products
Quality Bicycle Products (QBP) is North America's largest wholesale distributor of bicycle parts and accessories, serving over 5,500 independent bike shops. With 50,000+ unique items from 400+ brands — plus 19 house brands including Surly, Salsa, and All-City — QBP is the backbone of the independent cycling retail channel.
The Problem
Managing Quality Bicycle Products products manually doesn't scale
Component compatibility complexity
Bicycle parts have intricate compatibility requirements — groupset generations, axle standards, wheel sizes, bottom bracket types. Listing incompatible parts leads to returns and frustrated customers.
Enormous catalog breadth
50,000+ SKUs spanning complete bikes, components, accessories, apparel, and tools. Manually importing and maintaining that volume in Shopify is not feasible.
Seasonal and trend-driven demand
Cycling products spike in spring and summer. Gravel, e-bike, and bikepacking trends shift demand rapidly. Without frequent sync, you oversell trending items and carry stale listings.
House brand vs. distributed brand data
QBP's 19 owned brands (Surly, Salsa, All-City) have different product data structures than the 400+ distributed brands. A single integration needs to handle both cleanly.
Off-the-shelf software falls short
Generic integration tools weren't built for bicycle component compatibility data or QBP's catalog structure. You'll spend more time on workarounds than selling bikes and parts.
Why Custom
Generic integration software wasn't built for your supplier
Built for your supplier's data
Every supplier has a different feed format, update schedule, and set of quirks. A custom integration handles yours exactly — no workarounds.
No fighting generic middleware
Off-the-shelf tools are built for the average case. You'll spend weeks configuring them only to hit limitations that block your launch.
Scales with your catalog
Whether you carry 500 SKUs or 100,000, a custom integration is built for your volume from day one — no performance cliffs or pricing tiers.
We maintain it for you
When your supplier changes their feed or Shopify ships an API update, we handle it. You never touch a line of code.
How It Works
Tell us about your supplier
Share which supplier you use, what your store needs, and how you want products managed in Shopify.
We scope the integration
We map your supplier's data to your Shopify store and plan the build. Catalog, inventory, orders, tracking.
We build it
A custom integration tailored to your supplier's feed format, your catalog, and your workflows. No generic middleware.
We maintain it
Feed changes, API updates, ongoing support. We handle it so you can focus on selling.
Case Study
We built a custom integration for Toys “R” Us that syncs product catalogs and inventory levels from multiple wholesale suppliers directly into their Shopify store, eliminating manual data entry and keeping the storefront accurate around the clock.
The integration handles thousands of SKUs across suppliers, automatically updating products, pricing, images, and stock levels so the storefront always reflects what's actually available.
Request a consultation
Tell us about your store and we'll set up a call to discuss your Quality Bicycle Products integration.
FAQ
Common questions about the Quality Bicycle Products integration
How does the Quality Bicycle Products Shopify integration work?
We build a custom integration that connects QBP's product catalog and inventory feeds directly to your Shopify store. Products, images, specs, compatibility data, and stock levels can sync automatically.
Can I select which QBP products to import into Shopify?
Yes. Filter by brand, product category, component type, or any other attribute to import only the QBP products that fit your store — whether you focus on road, mountain, gravel, or commuter cycling.
How often does QBP inventory sync with Shopify?
Inventory can sync multiple times per day so your Shopify store reflects accurate availability. During peak season, we can increase frequency to prevent overselling on fast-moving items.
Can I route Shopify orders to QBP automatically?
Yes. Customer orders can be automatically forwarded to QBP for fulfillment, and tracking info can sync back to your Shopify store.
Does the QBP Shopify integration handle bicycle component compatibility?
Yes. We can map QBP's component compatibility data into Shopify metafields so customers can find parts that fit their bike — from bottom brackets to derailleurs to wheel sizes.
Can I sell QBP house brands like Surly and Salsa on Shopify?
Yes. QBP's owned brands — Surly, Salsa, All-City, 45NRTH, and others — can be imported alongside distributed brands with their specific product data and imagery.