Shopify + J&B
Connect J&B Importers to your Shopify store
Sync J&B Importers' bicycle parts and accessories catalog into your Shopify store with automated product imports, inventory updates, and order routing.
Request ConsultationAbout J&B Importers
J&B Importers is a global wholesale distributor of bicycles, bicycle components, and accessories, offering over 20,000 items from 250+ brands. Founded in 1971 and headquartered in Miami, they operate 11 regional distribution centers with next-day shipping to bike shops across the United States.
The Problem
Managing J&B Importers products manually doesn't scale
Complete bike and component data
J&B carries complete bicycles alongside components and accessories. Each product type has different data requirements — bike geometry vs. component specs vs. accessory details.
250+ brand catalog management
Managing product data, images, and pricing across 250+ brands manually in Shopify is unsustainable, especially with house brands Origin8 and Sunlite alongside distributed brands.
Multi-warehouse inventory
J&B ships from 11 regional distribution centers. Aggregating real-time stock levels across that network into a single Shopify inventory count requires automation.
Rapid product turnover
Bicycle product lines update annually — new model years, discontinued items, and spec changes. Without automation, your store drifts out of sync quickly.
Off-the-shelf software falls short
Generic integration tools weren't designed for bicycle product data or J&B's 11-warehouse distribution network. You'll spend weeks on configuration that still needs workarounds.
Why Custom
Generic integration software wasn't built for your supplier
Built for your supplier's data
Every supplier has a different feed format, update schedule, and set of quirks. A custom integration handles yours exactly — no workarounds.
No fighting generic middleware
Off-the-shelf tools are built for the average case. You'll spend weeks configuring them only to hit limitations that block your launch.
Scales with your catalog
Whether you carry 500 SKUs or 100,000, a custom integration is built for your volume from day one — no performance cliffs or pricing tiers.
We maintain it for you
When your supplier changes their feed or Shopify ships an API update, we handle it. You never touch a line of code.
How It Works
Tell us about your supplier
Share which supplier you use, what your store needs, and how you want products managed in Shopify.
We scope the integration
We map your supplier's data to your Shopify store and plan the build. Catalog, inventory, orders, tracking.
We build it
A custom integration tailored to your supplier's feed format, your catalog, and your workflows. No generic middleware.
We maintain it
Feed changes, API updates, ongoing support. We handle it so you can focus on selling.
Case Study
We built a custom integration for Toys “R” Us that syncs product catalogs and inventory levels from multiple wholesale suppliers directly into their Shopify store, eliminating manual data entry and keeping the storefront accurate around the clock.
The integration handles thousands of SKUs across suppliers, automatically updating products, pricing, images, and stock levels so the storefront always reflects what's actually available.
Request a consultation
Tell us about your store and we'll set up a call to discuss your J&B Importers integration.
FAQ
Common questions about the J&B Importers integration
How does the J&B Importers Shopify integration work?
We build a custom integration that connects J&B's product catalog and inventory feeds to your Shopify store. Products, images, specs, and stock levels across their 11 distribution centers can sync automatically.
Can I select which J&B Importers products to import into Shopify?
Yes. Filter by brand, product type, category, or any other attribute to import only the J&B products that fit your bike shop's niche.
How does J&B Importers multi-warehouse inventory sync with Shopify?
We aggregate inventory across J&B's 11 regional distribution centers so your Shopify store shows accurate total availability. Orders can be routed to the nearest facility.
Can I route Shopify orders to J&B Importers automatically?
Yes. Customer orders can be automatically forwarded to J&B for fulfillment from the nearest warehouse, and tracking info can sync back to your Shopify store.
Can I sell J&B house brands like Origin8 and Sunlite on Shopify?
Yes. J&B's owned brands — Origin8, Sun Bicycles, and Sunlite — can be imported alongside distributed brands with their specific product data and imagery.