Shopify + HLC
Connect HLC to your Shopify store
Connect HLC's cycling parts and accessories catalog to your Shopify store with automated product imports, inventory sync, and order fulfillment.
Request ConsultationAbout HLC
HLC (formerly Hawley Lambert Cycling) is a leading North American bicycle parts and accessories distributor, carrying over 21,000 SKUs from 170+ brands including SRAM, Shimano, and Garmin. They serve over 5,500 independent bicycle dealers with owned brands like Evo, WheelShop, PWR bikes, and Eclypse.
The Problem
Managing HLC products manually doesn't scale
Component compatibility requirements
Bicycle components have strict compatibility rules — groupset standards, axle types, wheel sizing. Listing the wrong parts together leads to returns and lost trust.
Major brand data standards
SRAM, Shimano, and Garmin each have their own product data formats, image standards, and MAP policies. Managing this across 170+ brands manually is unsustainable.
Seasonal inventory patterns
Cycling products surge in spring. Without frequent inventory sync, you oversell popular components and miss restocks on seasonal items.
Multi-brand catalog management
HLC's mix of premium distributed brands and owned brands (Evo, WheelShop) requires different data handling, pricing rules, and product presentation in Shopify.
Off-the-shelf software falls short
Generic integration platforms don't understand bicycle component compatibility or HLC's product data structures. You'll hit limitations quickly.
Why Custom
Generic integration software wasn't built for your supplier
Built for your supplier's data
Every supplier has a different feed format, update schedule, and set of quirks. A custom integration handles yours exactly — no workarounds.
No fighting generic middleware
Off-the-shelf tools are built for the average case. You'll spend weeks configuring them only to hit limitations that block your launch.
Scales with your catalog
Whether you carry 500 SKUs or 100,000, a custom integration is built for your volume from day one — no performance cliffs or pricing tiers.
We maintain it for you
When your supplier changes their feed or Shopify ships an API update, we handle it. You never touch a line of code.
How It Works
Tell us about your supplier
Share which supplier you use, what your store needs, and how you want products managed in Shopify.
We scope the integration
We map your supplier's data to your Shopify store and plan the build. Catalog, inventory, orders, tracking.
We build it
A custom integration tailored to your supplier's feed format, your catalog, and your workflows. No generic middleware.
We maintain it
Feed changes, API updates, ongoing support. We handle it so you can focus on selling.
Case Study
We built a custom integration for Toys “R” Us that syncs product catalogs and inventory levels from multiple wholesale suppliers directly into their Shopify store, eliminating manual data entry and keeping the storefront accurate around the clock.
The integration handles thousands of SKUs across suppliers, automatically updating products, pricing, images, and stock levels so the storefront always reflects what's actually available.
Request a consultation
Tell us about your store and we'll set up a call to discuss your HLC integration.
FAQ
Common questions about the HLC integration
How does the HLC Shopify integration work?
We build a custom integration that connects HLC's product catalog and inventory feeds directly to your Shopify store. Products, specs, images, and stock levels can sync automatically.
Can I select which HLC products to import into Shopify?
Yes. Filter by brand, component type, category, or any other attribute to import only the HLC products that fit your bike shop's focus.
How often does HLC inventory sync with Shopify?
Inventory can sync multiple times per day so your Shopify store reflects accurate availability across HLC's distribution network.
Can I route Shopify orders to HLC automatically?
Yes. Customer orders can be automatically forwarded to HLC for fulfillment, and tracking info can sync back to your Shopify store.
Does the HLC Shopify integration handle SRAM and Shimano compatibility data?
Yes. We can map component compatibility data into Shopify metafields so customers can find parts compatible with their groupset, wheel standard, or bike frame.