Shopify + CWR
Connect CWR Wholesale Distribution to your Shopify store
Automate product imports, inventory sync, and order routing from CWR Wholesale Distribution directly into your Shopify store.
Request ConsultationAbout CWR Wholesale Distribution
CWR Wholesale Distribution is one of the largest consumer electronics and general merchandise wholesalers in the US, carrying thousands of SKUs across categories like electronics, toys, housewares, and seasonal goods. Their product data feeds and inventory files power retailers nationwide.
The Problem
Managing CWR Wholesale Distribution products manually doesn't scale
Constant catalog churn
CWR adds and discontinues products frequently. Without automation, your store drifts out of sync within days.
Overselling risk
CWR inventory moves fast across their retailer network. Manual stock checks can't keep up, leading to cancelled orders.
Tedious data formatting
CWR's data feeds require cleanup — reformatting titles, mapping categories, and resizing images — before products are Shopify-ready.
Manual order entry
Copying order details from Shopify into CWR's portal is slow and error-prone, especially during peak seasons.
Off-the-shelf software falls short
Generic integration tools weren't built for CWR's feed format. You'll spend more time configuring middleware than actually selling.
Why Custom
Generic integration software wasn't built for your supplier
Built for your supplier's data
Every supplier has a different feed format, update schedule, and set of quirks. A custom integration handles yours exactly — no workarounds.
No fighting generic middleware
Off-the-shelf tools are built for the average case. You'll spend weeks configuring them only to hit limitations that block your launch.
Scales with your catalog
Whether you carry 500 SKUs or 100,000, a custom integration is built for your volume from day one — no performance cliffs or pricing tiers.
We maintain it for you
When your supplier changes their feed or Shopify ships an API update, we handle it. You never touch a line of code.
How It Works
Tell us about your supplier
Share which supplier you use, what your store needs, and how you want products managed in Shopify.
We scope the integration
We map your supplier's data to your Shopify store and plan the build. Catalog, inventory, orders, tracking.
We build it
A custom integration tailored to your supplier's feed format, your catalog, and your workflows. No generic middleware.
We maintain it
Feed changes, API updates, ongoing support. We handle it so you can focus on selling.
Case Study
We built a custom integration for Toys “R” Us that syncs product catalogs and inventory levels from multiple wholesale suppliers directly into their Shopify store, eliminating manual data entry and keeping the storefront accurate around the clock.
The integration handles thousands of SKUs across suppliers, automatically updating products, pricing, images, and stock levels so the storefront always reflects what's actually available.
Request a consultation
Tell us about your store and we'll set up a call to discuss your CWR Wholesale Distribution integration.
FAQ
Common questions about the CWR Wholesale Distribution integration
How does the CWR Wholesale Distribution Shopify integration work?
We build a custom integration that connects CWR's product data feeds directly to your Shopify store. Products, pricing, images, and inventory levels can sync on a schedule you choose.
Can I select which CWR products to import into Shopify?
Yes. You can filter by category, brand, price range, or any other attribute in CWR's feed. Only the products you want appear in your store.
How often does CWR inventory sync with Shopify?
Inventory can sync multiple times per day — as frequently as every 15 minutes — so your stock levels stay accurate and you avoid overselling.
Can I route Shopify orders to CWR automatically?
Yes. When a customer places an order, it can be automatically sent to CWR for fulfillment. Tracking information can flow back into Shopify so your customer stays informed.
Can I dropship from CWR using Shopify?
Yes. We can build a full dropship workflow — orders can route to CWR automatically, and tracking info can sync back to your Shopify store so your customer stays informed.
What happens if CWR changes their data feed format?
We monitor feeds continuously. If CWR updates their format, we adjust the integration so your Shopify store isn't affected.